Jasmien Wynants, co-founder of Masjien and Belgium’s 2023 Sustainability Professional of the Year, drives systemic change in fashion. She advises brands, lectures on sustainability, and co-developed Josie, an AI chatbot that helps fashion professionals navigate greenwashing laws. Jasmien co-authored the children’s book „Wachsen Hosen an Bäumen?“ and connects consumers, industry and policy.