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Coming soon!
SCHEDULE
DAY ONE | JULY 3 | Circularity & Sustainability: Rewriting Value, Rethinking Growth
3. Juli 2026
Sustainability is no longer a trend, a campaign, or a competitive edge. In many ways, it has moved past the spotlight, sometimes even slipping down the priority list, and yet its urgency has only increased. This day acknowledges that moment. Moving beyond marketing and momentum, we explore how sustainability becomes a foundational way of working, embedded into systems, decisions, and daily practice.
What if sustainability is not a constraint, but a smarter model? One that values resources, extends product life through resale and preloved ecosystems, and unlocks new business models that are both resilient and profitable. From rethinking overproduction and short-term demand to redefining price, value, and responsibility, this is about building a fashion system that is more efficient, more durable, and ultimately more future-proof.
Not sustainability as a statement, but as a system that works, economically, environmentally, and culturally.
12:30 PM
Transforming Fashion Commerce Across Europe
3. Juli 2026
Keith Metcalfe, Director of Fashion and Luxury at eBay Germany, shares his perspective on how trust, authenticity and technology are reshaping fashion commerce across Europe. A conversation on cross-border commerce, evolving consumer expectations and the growing role of live shopping.
Alizée Verstraeten
What's Trending Tomorrow LTD
Keith Metcalfe
eBay
1:00 PM
The Courage to Rethink the System. Norwegian Rain, Intentional by Design.
3. Juli 2026
What happens when a brand challenges the rules that define the fashion industry? Drawing on the experience of Norwegian Rain, T-Michael shares lessons on craftsmanship, retail innovation, overproduction and entrepreneurship, offering a candid perspective on building a business that prioritises longevity, independence and meaningful growth. In conversation with Natascha Von Hirschausen about designing with intention, adapting with purpose and creating value beyond the product itself.
Natascha von Hirschhausen
WasteLessFashion GmbH / Natascha von Hirschhausen
T-Michael
Norwegian Rain
1:35 PM
The Rules. The Reality. From Policy to Practice
3. Juli 2026
From ecodesign and digital product passports to EPR and waste legislation, a new wave of regulation is reshaping the future of fashion. This conversation bridges the gap between policy and practice, exploring what is already changing, where the challenges lie, and how brands can respond with confidence. A practical snapshot of the new regulatory landscape and the realities of implementation.
Kirsten Siegler
vbc Agency
Katarina Bilogav
PolicyHub
Barbara Wybacz
Play Sustain
2:00 PM
Break
3. Juli 2026
2:30 PM
Designing at the Edge of Change
3. Juli 2026
Fashion stands at the intersection of material innovation, circular systems, regulation and technological transformation. Through the launch of Future Fashion Concepts, FELDER FELDER explores how designers can move from reacting to change to actively shaping it, with the knowledge, tools and connections needed to work confidently at fashion's frontier.
Daniela & Annette Felder
Felder Felder & Future Fashion Concepts
3:05 PM
From Innovation to Adoption: The Next Generation of Materials
3. Juli 2026
From next-generation fibres and biomaterials to zero-waste design and textile innovation, this conversation explores the solutions reshaping fashion's future. Through the lens of research, design and real-world implementation, we examine what is possible today, what it takes to scale innovation, and how these developments fit into a broader transition towards circularity.
Daniela Felder
Felder Felder & Future Fashion Concepts
Jana Heinemann
IMPARI
Julia von Boehm
A BLUE WORLD
3:25 PM
What Fashion Needs Now: A Conversation with Caroline Rush and Scott Lipinski
3. Juli 2026
Drawing on decades of experience shaping and championing the fashion industry at both national and European level, this conversation explores what it takes to build a healthy fashion ecosystem that can thrive in times of transformation. Balancing creativity, prosperity, sustainability and commercial success, it examines the conditions needed to create a resilient and future-facing fashion industry.
Irene Ojo-Felix
Models.com
Caroline Rush
UNation
Scott Lipinski
Fashion Council Germany
4:05 PM
Networking
3. Juli 2026
4:35 PM
DAY 2 | JULY 4 | Innovation & Technology: Rewiring Fashion’s System
4. Juli 2026
Innovation in fashion is no longer about isolated breakthroughs. It is about how the entire system evolves. New tools, new skills, new collaborators, new ways of thinking.
This day looks at fashion in dialogue with innovation at large. From AI and digital-native workflows to open source thinking and cross-industry collaboration, how do we rethink processes, challenge legacy models, and build a system that is more adaptive and future-facing? As customers become more informed, more connected, and more demanding, the pressure for change grows. So does the opportunity. What skills do we need to develop? Who do we need to work with? And how can fashion build meaningful bridges with technology, science, and wider creative ecosystems?
This is about learning, unlearning, and rebuilding. About embracing new expertise and expanding what fashion can be.
Not innovation as one solution. But as a mindset and a stack of technologies that can reshape how fashion operates and evolves.
12:30 PM
Skills for Transformation: Preparing Fashion's Next Generation
4. Juli 2026
From creativity and entrepreneurship to sustainability and systems thinking, the demands placed on fashion professionals are rapidly evolving. Bringing together perspectives from fashion education, this conversation explores the knowledge, skills and mindsets needed to build a more innovative, circular and prosperous industry. What do future professionals need to learn, and how can today's leaders help create the conditions for meaningful change?
Dr. Gemma Vallet
Berlin School of Business and Innovation
Bengisu Berispek
Sustain.ALL Transformation HUB, Technische Universität Berlin
Liza Sander
Circular Society
1:00 PM
Closing the Loop with Technology: from Tools to Systems
4. Juli 2026
The technology landscape for circular fashion is expanding faster than ever. Drawing on the Just Fashion project, techno optimist Ann Claes offers a guided tour through the innovations, solutions and emerging opportunities shaping the future of the industry. From design and production to resale, repair and recycling, discover how technology can help accelerate the transition towards a more circular fashion system.
Ann Claes
Masjien
1:35 PM
The Rise of Resale: Scaling Circular Commerce
4. Juli 2026
As resale continues to grow, the challenge shifts from proving demand to building the systems that support it. From consumer-facing marketplaces to sorting technologies and resale infrastructure, this conversation explores the foundations of circular commerce at scale.
Muchaneta ten Napel
Shape Innovate
Janis Kuenkler
Trove
Carlo Bellmann
eBay
Achille Mathot
Trosort
1:55 PM
Break
4. Juli 2026
2:30 PM
Building Circular from Day One
4. Juli 2026
In conversation with Sennait Ghebreab, academic and Vogue Italia Contributor, Jacobo Hachuel, consumer retail leader and former Chief Strategy Officer at Pangaia, reflects on what it takes to build a business with circularity at its core. Moving beyond products and materials, the discussion explores how innovation, strategy and new approaches to value creation can help shape businesses that are both resilient and commercially relevant.
Sennait Ghebreab
Academic and Vogue Italia contributor
Jacobo Hachuel
Consumer & Retail Leader
3:00 PM
The Creative Toolbox: AI, 3D and the Future of Making
4. Juli 2026
From generative AI to digital design and real-time 3D, fashion's creative toolkit is rapidly expanding. Explore how emerging technologies are reshaping the design process, opening new possibilities for collaboration and helping creatives turn ideas into reality in entirely new ways.
Marie Bastian
WORLD OF MESH
Kim Berndt
WE:ART
Antonia Pfeifer
Winner of FCG Istituto Marangoni Scholarship
Schirin Negahbani
polygondressing
3:25 PM
The Rise of AI Agents: Who Speaks for Your Brand?
4. Juli 2026
From creative workflows to customer interaction, AI agents are rapidly becoming part of the fashion ecosystem. As Berlin designer Esther Perbandt unveils her own AI agent during Berlin Fashion Week, this conversation explores what happens when a brand begins to speak for itself. Bringing together perspectives from design and technology, it examines how brands can translate identity, creativity and expertise into intelligent systems designed for the next generation of commerce and communication.
Emma Feldner-Busztin
Material Talk
Esther Perbandt
Designer
Lucca Elwood
Jenna AI
4:05 PM
Networking
4. Juli 2026
4:35 PM
DAY 3 | JULY 5 | Creativity & Communication: From Expression to Culture
5. Juli 2026
Creativity remains fashion’s most powerful asset, but its role is shifting. Beyond aesthetics, it shapes culture, builds communities, and defines relevance.
This day explores how creativity moves from output to impact. From storytelling to world building, from individual vision to collective engagement, how can fashion create meaning that resonates across audiences, generations, and contexts? In a rapidly evolving landscape, communication extends creativity.
Not just what is said, but how experiences are crafted, shared, and lived.
Not just creating to be seen. But creating to connect, inspire, and shape culture.
12:30 PM
The New Rules of Relevance
5. Juli 2026
Working at the intersection of brand building, communication and culture, haebmau. offers a perspective on how consumer expectations are evolving and what that means for fashion brands today. Explore what drives relevance, connection and engagement in a rapidly changing media and cultural landscape.
Sebastian Warschow
haebmau
1:00 PM
The Shift of Social Media: From Content to Culture
5. Juli 2026
In this on-stage conversation, Tom Barker of Highsnobiety and Giorgia Aubrey, Lead Creative Strategist & Social Consultant, explore how social media is evolving from a content channel into a cultural ecosystem. Drawing on Highsnobiety's role at the forefront of fashion, culture and emerging communities, and Giorgia's experience shaping brand narratives for Nike, Moncler, Versace and MØRNING, they discuss cultural relevance, community building and why the future belongs to brands that participate in culture rather than simply market to it.
Giorgia Aubrey
Lead Creative Strategist & Social Consultant Tom Barker
Highsnobiety
1:20 PM
From Audience to Customer: Building Trust in Real Time
5. Juli 2026
Live shopping is blurring the boundaries between content, community and commerce. This conversation examines how creators, brands and platforms are turning engagement into action, and why the future of retail may be less about transactions and more about participation.
Ann Claes
Masjien
Lara Day
eBay
Meroda Tekin
FashionFouVintage
1:45 PM
Break
5. Juli 2026
2:15 PM
Building the Image: Who Gets Seen, Who Shapes Desire?
5. Juli 2026
From casting and creative production to AI-generated imagery, the creation of fashion's visual language is rapidly evolving. Drawing on his experience working with global brands and creative teams, Julius Poole reflects on representation, image-making and what it takes to create distinctive visual identities in a world saturated with content.
Hannelore Knuts
CEO, Model, Entrepreneur
Julius Poole
Global Casting director & Creative producer
2:50 PM
The End of the Funnel
5. Juli 2026
Awareness, consideration, purchase. The traditional rules of consumer engagement no longer tell the full story. Moderated by Angel Nemov, Digital Content Editor at The Business of Fashion, this conversation examines how discovery, influence and decision-making are evolving, and what brands need to understand to stay visible, relevant and desirable in an increasingly fragmented landscape.
Angel Nemov
BoF
Sofie Dolva
CIFF
Rohani Coombes
MØRNING
Nekane Santos
Trashy Treasure
3:25 PM
Cultural Fluency: Fashion as a Language
5. Juli 2026
Fashion is more than an industry. It is a cultural language that reflects and shapes the world around us. Blake Abbie explores how brands, creatives and communities navigate an increasingly interconnected landscape, where relevance is built through cultural understanding, shared values and meaningful connections. A conversation about creativity, identity and fashion's role in contemporary culture.
Fatima Njoya
Freelance Writer, Moderator & Host
Blake Abbie
A Magazine curated by
4:05 PM
Closing Note: From Conversation to Change
5. Juli 2026
The most important ideas rarely end when an event does. Looking back on three days of dialogue and exchange, Scott Lipinski, Managing Director of Fashion Council Germany, and Carlo Bellmann, Fashion Lead at eBay Germany, reflect on the insights, connections and opportunities that emerged throughout Metamorphosis, and on how creativity, innovation and collaboration can help shape fashion's next chapter.
Scott Lipinski
Fashion Council Germany
Carlo Bellmann
eBay
4:30 PM
Networking
5. Juli 2026
4:40 PM
The upcoming schedule will be published soon
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