Dr. Lara Day is Head of eBay Live Germany, where she leads the development of innovative live commerce experiences and strategic partnerships that shape the future of digital shopping. With experience spanning startups and global marketplaces, she specializes in building new business models and audience engagement formats. Holding a PhD in Art and Architectural History, she brings deep expertise in luxury, art, and collectibles, exploring how culture, technology, and commerce intersect in an evolving digital landscape.