Born in the UK by way of Chinese parents, Susie Lau, also known as Susie Bubble, is a writer and editor living in London. After studying history at UCL, Lau started her blog ‘Style Bubble’ in 2006, which consisted of her widely read thoughts, personal experiences and observations on fashion with a focus on spotlighting young and unknown talent. A spearhead of fashion in the digital era, Lau has long since transcended the title of blogger to become a distinctive and respected voice in the industry, Instagramming to her legions of followers, contributing to numerous publications and collaborating with brands such as Louis Vuitton, Gucci and Prada. Lau was editor of Dazed Digital, the website of Dazed & Confused magazine, from 2008-2010 and was Digital Editorial Director of System Magazine in 2024. She currently contributes to Pop, Perfect, Elle and Business of Fashion